TABAK

After that, I moved back to Spain again to study Marketing and Management in Luxury Tourism in Marbella. We studied brands, luxury lifestyles, events, digital marketing, a bit of accounting, and neuromarketing/experiential marketing , which became the focus of my final project. I chose to study at a hospitality university called Les Roches, which connected my family background in hospitality with the marketing knowledge I had gained in my previous studies.

In 2023, my best friend Lujza and I started a brand called 7EX. We didn’t have a concrete plan at first; we just wanted to create and connect. We wanted to be a part of something — to build something for ourselves and others — a culture perhaps we hadn’t found yet. 

So, we started with rings, t-shirts, caps, hoodies, did photoshoots, and began meeting emerging artists in a small city called Bratislava. Soon enough, we hosted a pop-up event, then another, and another, eventually even two events in one day, one hosted by @fuckatnames from AWGE. What started as an idea soon turned into a small community, and seeing people come together because of what we built has been incredible. People would tell us, JUST DO IT — so we did. 7EX is official now. 

I have travelled a lot during my studies, and after completing my master’s degree, I felt the need to gain experience and learn more. I moved to Sydney to step out of my comfort zone once again. Moving here pushed me to create this portfolio, something I probably wouldn’t have done if I had stayed home. 

I feel grateful and hope you enjoy my work — or that it inspires you in some way. 

May it make you feel something.

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With a background in communications, digital marketing, and media, with a focus on brand management, experiential marketing, and strategic data analytics. I have always been fascinated by different cultures, but what has always driven me is art — fashion, music, photography, film…  Whatever people are truly passionate about is beautiful to me. During high school, I worked in a creative design studio, and that is where my urge to create took shape. I remember designing a magazine cover for an assignment — a process that drove me crazy, but left me feeling  great for  creating something I found beautiful.

The digital world has always been present in my life, which led me to study Digital Culture at King’s College in London. There, I explored how technology has shaped various aspects of our world — economy, politics, media, marketing, storytelling, gaming, and journalism, among other subjects. What I have realised, however, is that it’s not just about technology itself; it’s about creating and teaching tools that reflect who we are, which I found fascinating. I also became intrigued by how people behave differently online and the unique kind of power it gives us. In my second year at King’s College, I studied abroad at Boston College in the USA, with a focus on communications and media. The subject that stood out to me most was Nonverbal Communication, taught by a formal dancer who encouraged me to work on more creative projects.